Hannah Mazetti

Hannah Mazetti founded The Static Fire after fifteen years of working on a specific problem: the glitch between what organisations want to communicate and what people hear.

At Studio Total, she built PR campaigns on minimal budgets that ended up in virtually every major newspaper in the world. The Teddybear Airdrop (2012), an action for the Belarusian opposition movement, was covered by the New York Times, BBC, and Al Jazeera, and received the Charter97 Prize for Human Rights and Epica Gold in PR that year.

At Wheelys Cafe (YC 2015), she was a founding member and built the franchise model and onboarding program. One homemade bike café became 900+ locations in 90 countries in three years. Financial Times Boldness in Business Award, 2018. She also co-created Moby Mart, the first autonomous, staffless retail store.

SvD called her "one of Sweden's great virtuosos in influencing the media" in 2023.

She has studied psychology (group dynamics, trust formation, cohesion under pressure) and is a partner at Mazetti, where narrative and symbols are operational tools. The Static Fire is her lab.