Most fast-scaling organisations, AI companies especially, have technical readiness, but lack a trustworthy picture of themselves.
Your technical readiness audit will tell you if your infrastructure is prepared, but not whether your organisation is.
Gartner predicts more than 40% of agentic AI projects will be cancelled by the end of 2027. Why? There is an assumption from leadership that teams who ship fast are automatically aligned and committed. But when the system starts making actual decisions, problems surface.
AI doesn't fix existing group dynamics. It accelerates them.
The AI Scaling Audit is an external diagnostic that typically spans four to six weeks, most of it waiting on people's calendars rather than the analysis itself. It maps four things that your technical audit doesn't cover:
The output is a written report and recommendations.
For scope and process: hannah@thestaticfire.com
Maximum 3–4 audits per year.
Organisations develop blind spots the same way people do. Gradually, through repeated decisions that make sense locally, but nobody would choose in aggregate.
Strategy might eventually stop matching behaviour, or a scaling push might make a team technically adapted but checked out.
These aren't exactly communication problems. They're problems of what the organisation can and cannot see about itself. Moving fast at scale usually means narrowing focus somewhere, and that's exactly where teams fragment and people check out.
The Static Fire is a diagnostic practice for that. I map where perception has broken down, what it is costing, and what needs to change.
I work at the intersection of organisational psychology, systems thinking, and communication strategy. Before this I spent years building things: the franchise and onboarding model that took Wheelys Cafe, a YC-company, from one bike café to 900+ locations in 90 countries, and PR work that got international coverage on a near-zero budget.
For senior individuals navigating complex situations. Before a session, you complete a short written brief: a few fixed questions about the situation you want to look at. I read it and come prepared with a working hypothesis, questions and full attention.
Most people who come to a session have already analysed their situation carefully. But what they need is often a different frame.
A typical shift: from "what does this say about my judgment" to "how does this situation actually function, independent of me." That's a structural question, not a psychological one, and it tends to open a decision that felt stuck.
We work on what the situation is understood to be about, not on how you feel about it. I ask direct questions and say plainly what I see.
Background: organisational psychology, systems thinking, and fifteen years working at the intersection of strategic communication and group behaviour, including building the franchise and onboarding model that took Wheelys Cafe from one bike café to 900+ locations in 90 countries.
This isn't therapy or ongoing coaching. Some people return for a second or third session as the situation develops. There is no program, and no assumption that you will.
Not a fit if you're looking for emotional support, a regular check-in, or someone to agree with your existing read of the situation.
To book: hannah@thestaticfire.com
Essays published occasionally.
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